Fight for injustice and Terrorism - What is the difference?

Ever wondered why terrorism was born? Why people are willing to kill each other without knowing who the person is and why he/she should be killed? Why children who should have "A bat and ball" and "Books" in their hands have arms and ammunition? Why a human gets violent, when his actual foundation is on humanity? Have you ever tried to find out the answers to these questions? No, because those who are blessed with everything don't have a time to think about it and those who don't have anything & are combating for their basic needs have no regrets to kill people for their survival, even that is a part of the human nature- survival of fittest. 

The theory of survival of fittest came into existence with a message that whosoever will be fit and able to adapt to the changes in an environment will survive and whosoever will try to be stubborn and deny to accept the situation will have lesser chances to survive. But for the modern world, the world of Power, the word "fittest" has become the synonym of power. If you have power you can survive, if you don't you cannot. If you have power you can do whatever you want. You can kill the people, you can attack the religious place of minorities or majorities in the name of false claims that it belongs to majority or minority respectively (depends on situation), you can force people to fight for their religious pride even though they don't respect themselves, you can take bribe in order to get the work done though you gets basic wage for the same, you can make any girl to sleep with you to provide her with what she deserved anyways, you can ask the sharecropper to provide you double the share though they cannot provide even a single penny, you can blasts a parts of countries in the name of JEHAD. You can do whatever you want if you have a power. 

People in the power (could be political leader, a producer of film, a terrorist, a business man, a landowner, etc.) do whatever they can in order to suck the maximum out of the people who are under them.  This is what leads to the fight for injustice. Now is this the terrorism? No may be Yes, may be God knows. The bomb blast that took place in 1993 Mumbai were majorly planted by Indians, though they were trained & supported by other countries. Naxalites started their rebellion movement with a motto to fight against injustice done by landlords. Rakesh Mehra has shown in the movie Rang De Basanti that 5 youngsters kills the politician as according to them the politician killed their friend. Now is this a fight for injustice or terrorism? 

Fight for injustice should be there but not at the cost of the life of civilians. Fight for injustice can be in "The Mahatma Gandhi's" way or "Bhagat Singh's" way. Both were right but today's generation don't like Mahatma Gandhi's way they believe in Bhagat Singh's way. And they misses a very important fact of the Bhagat Singh's movement of fight against injustice. He never killed or never wanted to kill any innocent people/civilians. His fight was against Britishers and only Britishers, the culprits of injustice. 

The terrorism starts when fight for injustice starts killing civilians and innocent people. When the power troubles the weak to the point that it becomes out of their tolerance. The naxalites were not terrorist but now they are killing innocent people and that too in huge numbers and so they are no more than terrorists. Muslims are getting lured to fight for Jehad but they even don't know what Jehad is and they kill innocent lives, that leads to terrorism. Fighting for injustice is not wrong, but it can be done with words and talk. Use of arms and ammunition is expected but against the people who are the culprit for injustice and not against individual/civilians who has nothing to do with them. Simply killing people and blowing off the part of countries, no way justify the fight for injustice. In turn they are giving the birth to more and more terrorists. The fight to get the power, to show the power and to make the negative us of power is terrorism.

So, its up to the people of this world to decide, whether they want to fight for injustice or want to get involved in Terrorism. One saying written by Mahatma Gandhi that very well applies to today's world. 

"An eye for an eye can make the whole world blind" - Mahatma Gandhi 

One night on Expressway

Going to Expressway

Have you ever traveled from Ahmedabad to Baroda (Vadodra, as it is pronounced). If not, you at least must have heard or read that there is an expressway connecting both these cities. The name itself signifies its purpose, expressway - Dhooooooooooooooooom. Expressway have made traveling very fast and you can reach from Mumbai to Pune in 1 to 1.5  hour and similarly from Ahemdabad to Baroda in 55 minutes. If you read name of express way in Gujarati, they write it as "Durgati Marg." I never felt it as durgati marg till the day, but yes after my last visit I have experienced why it is called durgati marg. Anyways, the point is that as we all are aware that Ahmedabad to Baroda is only a 55 minutes run, at the max one can take 3 hours, right? Wrong. My last drive from Ahmedabad to Baroda was among the longest journey I ever had on road, even though I have driven from Surat to Pune many times. Can you guess what time I took to reach Baroda from Ahmedabad while driving a car? I am sure, you will have to make a wild guess. It took us 12 long hours to reach Baroda from Ahmedabad and there we spent a whole night on expressway - one of the most memorable night of my life.

We went to hospital on S.G. Highway to meet one of our relative. At 9.00 P.M. we left from the room in hospital and went to cafeteria to have dinner. We were told that cafeteria have one of the best foods but my luck was not along with me. I saw a menu and asked my cousin "what will you have?" He was being formal and replied "whatever you like". So I ordered Pav Bhaji and he ordered some Masala Dosa. The cafeteria was full and again unfortunately nothing interesting was there to kill time, except our talks. I have read and heard that good hospitals usually have beautiful and sexy nurses and female doctors, but as my luck I could not see any of them in Cafeteria. Possibly our timing was wrong. In last second sentence I had to specify "female" ahead of doctors because now a days government has created trouble for straight people like me, by approving "GAYS" relationship. 

I waited for almost 20 minutes for my order and still there was no sign of our token number on sign board.
I went to the waiter and asked "Pizzas are delivered free if they are not provided within 20 minutes. Does it applies to this cafeteria as well?"
To its reply he told "Definitely not sir, it is because the Pizza costs 3 times more than what you have ordered here, and that is the reason why you are here and not in Pizza hut few meters away from here." I was dumb and had no answer; that was the first time I realized why people call Ahmedavadi's as stingy (chingus). In surat, people prefer more costly hotels and restaurants and SURTIS give no chance to anyone to insult themselves in the matter of money. This was the first time I felt insulted and I immediately went to my table trying to avoid any eye contact with that person; at least he was right, up to some extent.

5 minutes passed and our token number was there up on sign board, I heaved a sigh. 
"Thank God, he managed to give us today" my dad said. 
All were starring at me and expecting to go and take the order. I was worried to face him again. I asked my cousin to take the order. He immediately took and went to the counter to get our order. 
My dad sensed something wrong from my gestures and asked "What happened, something wrong with order?" Immediately I looked away from him as if I was finding something and replied "No, nothing just wanted to wash my hands" and moved towards the wash room before any further questions are fired on that topic. 
I was waiting eagerly for Pav Bhaji as I don't even remember when I had Pav Bhaji last time. To my surprise my cousin came back only with two dish both with Dosa and one coke bottle. "Pav Bhaji will take few more minutes" said my cousin. 
This time I got agitated and went to him with red face full of anger as if I was going to bang his counter. I saw a waiter carrying single Pav in a dish and that made me control my temper as that was a sign that my Bhaji will be next. He pressed my token number and stylishly placed a dish on counter in front of me; not to forget he had a smile of success on his face. 
"Where is Bhaji?" I asked audible only to him and other people standing in close proximity.  
He winked and shockingly asked "Bhaji?" As if I ordered only Pav for my dinner. He looked at my face and felt some sense of mistake and started to review an order receipt. 
I also didn't want to give him another chance of insulting me and so checked the Pav Bhaji order in an order receipt and bash that on counter with confidence, saying or rather shouting "Am I going to have a single Pav without Bhaji?" Almost everyone turned back to have a look. My cousin came running to me over the counter. 
He immediately took the receipt and went inside. He returned back with expression of a looser and replied politely "Sorry Sir, but Bhaji is not available, I request you to order something else in same range." Now it was my chance to insult him, it was a time to take a revenge and I felt shouting on him saying that would again take another half an hour and I will be screwed up for one more hour in this cafeteria where there is nothing much of interest. But looking to his pitiable face and people around staring at us, I asked him for Uttapam without creating any more scenes. I wonder why I cannot shout on people, that is a bad quality in me. Finally, he managed to serve us food by 10.00 P.M. and we finished our dinner at 10.30 P.M. Almost one and half hour passed and there were no girls in cafeteria, I kept wondering where those sexy and beautiful nurses and doctors have gone, why this happens only to me.

It was now time for us to rush to Vadodra as early as possible, it was already too late to drive on highways. I kept cursing the person for delivering us food so late; I had no option it was after all the question of my self-esteem or my EGO. We hopped in the car and started our journey with a hope of reaching Vadodra in two hours max, i.e. at 12.30 A.M. 

My fortune was very upset with me, we had not even traveled 2 kms and car suddenly started vibrating or pulling on one side. It was very unnatural, I was tensed and so I reduced the speed but there was no improvement, vibration was growing and so was tension. I changed the gear and still there was no improvement in vibration. I was confused, I had to know what is happening before anyone else sitting in the car finds out and adds more to agitation. I was on my toe and was driving almost 20 km/hr on Sarkhej - Gandhinagar Highway (S.G. Highway, part of Ahmedabad), even a cycle would have overtaken us. 

My mom asked "what happened" and I felt as if they have started feeling vibrations. I ignored her and continued driving. I was sweating and had know idea what to do, stop the car and tell them something unusual is happening and try to find out or continue driving in this situation and wait for something worst to happen. Suddenly, the vibrations increased to the level which was unbearable and uncontrollable. 
I was almost wet now due to sweating, I cursed the leather seat covers applied by my maternal uncle on the car I was driving. I felt as if something is wrong with wheel, I peeped out of the window to find out and tried to check`the wheel which was rotating at 10 km/hr but vibrating at some unmeasurable frequency. 
I forced myself more to peep out of the window, while holding the steering straight and found that the front wheel was punctured. It was 10.50 P.M and the wheel of our car was punctured on S.G. highway, no mechanic no service station, where to go? what to do? As usual I cursed my fortune and everyone from their end were suggesting various ways to get out of this problem.

Story continues in next post, keep reading ....................

Happy Birthday

Today is my birthday and I got calls from all my friends and relatives. Feels great to hear from all of them. With few of them I am in a regular touch, while few of them meets & talks occasionally and for remaining its birthday to birthday. I thank all of them to remember me, to care for me and be with me for these many years. I wish my relationship with all of them cherish in the coming future and every year it gets more and more strong. 

I was wondering on this birthday, how I used to celebrate my birthdays few years back; with cakes friends, parents, sister and someone special ;). Of course the cake, friends, parents and my sister are special, but you know, it is always special to have "Someone Special" wishing you on your birthday. Long night calls that starts from 11.45 and lasts till 2 or sometime even 4.00. Sitting with friends late night and talking about our future, laughing on past and planning of next day party. Cutting cake with family and giving the first slice to Mom, second to Dad and third one to sister. Getting gifts, actually more proper word: demanding gifts from family and friends. Next day party with friends and emptying of pockets and if at all something is left out, no wonders supper takes it away. In return receiving unmeasurable gifts from all of them : Wishes and Blessings. Growing old is mandatory, growing up is optional - If this is true, I wish I could still be there in School or College and enjoy those beautiful days of my life.

How good it would have been if everything would be like movies, press one button and you go back or forth to few years, again you press button and you are back to original life. On this very special day I would press button that would take me back to my college days. Saala senti ho raha hu (I am getting emotional now). I am not supposed to write when I am emotional, otherwise people will find my blog boring and start yawning while reading. So instead of being sentimental fool, I would end this post with some good note that will force you to come and read this post again and again in future (at least when you are about to wish someone on their birthday). 

I will write how you can wish birthday with some beautiful quotes, so whenever you have birthday of someone special you can visit my blog, read it and wish your someone special and impress her/him with beautiful quotes. 

Getting optimistic on growing age:


You can't turn back the clock, but you can wind it up again.

Age is strictly a case of mind over matter. If you don't mind, it doesn't matter.

Count your life by smiles, not tears, Count your age by friends, not years.

A true friend remembers your birthday but not your age.

The older the fiddler, the sweeter the tune.

Wrinkles should merely indicate where smiles have been. 

Getting funny on growing age:

Age is like underwear...it creeps up on you!

The secret to staying young is to live honestly, eat slowly, and lie about your age.

Lying about your age is easier now that you sometimes forget what it is.

Old fart, young heart!

Praying and blessing: 

Praying that your day is as special as you are.

May the Lord shower you with many blessings on your special day.

Birthdays give us the opportunities to stop and appreciate all the beautiful things we have been blessed with.

This is the day the LORD has made. Let us rejoice and be glad in it.

Cherish God's love and celebrate His plan for you!

Relatives & close friends:

Today take time for you, and enjoy every little thing you do. 

Lot's of people are thinking of you on your birthday; I just wanted to let you know I'm one of them! 

It's always nice to wish the best to someone who really is!

A birthday is a day filled with special joy, a day that lets you know you're always loved and cherished.

Fly free and happy beyond birthdays and across forever, and we'll meet now and then when we wish,
in the midst of the one celebration that never can end.

Warm expression: 

From morning till night, May your birthday be bright.

Hope lovely surprises are coming your way, To make your Birthday a Wonderful day.

Each birthday is a new beginning, full of promise and opportunity and the chance to make dreams come true.

Birthdays are ordinary days sprinkled with stardust.

To someone special : (I know most of you must be waiting for this one :) )

To the world, you may be one person, But to me, you are the world and this is my day.

Special days like this, certainly deserve a kiss.

We are one in love and joy, 
In fondness and in worth, 
And so as one we celebrate, 
This day, your day of birth!

Grow old along with me!
The best is yet to be.

Everything I've longed for
You've made my dreams come true.
But the greatest gift of all
Is being loved by you
Have a really lovely Birthday
Indeed I'll see that you do.

If I could give you the stars 
I'd gather them inside my heart
I'd wrap them in love
And brighten your birthday with starlight.

On this birthday I would like to make all my readers smile through a joke & end this post
Man : Were any famous men born on your birthday?
Birthday boy: No, only little babies
Always keep smiling :)

How to know if you are in love?

Ahh, one of the most confusing  and common questions one can ever have. Of course, answering this common question is not so very common; in fact it’s very difficult. I hope you have read my last post on “We are just friends,” because that will give you an idea how important it is to answer this question. If you have read my last post and have come here to find the answer of this question, let’s try to find out  first if the other person is in love with you and next we will find out if you are in love.

It is always easy for a girl to judge a guy whether he is in love with her, but it is very difficult for any guy on the earth to find the same about a girl. In spite of this, the guys have to always take chances and propose a girl; because as per the trend girl never proposes. No worries, lets see into how to find “if HE is in love with you?”

A man in love is not someone you need to spend a lot of time guessing; men are not as complicated as women.

A man in love will always do things that will clearly reveal that he cares for you. Caring for you can be anything wearing the clothes that you like, getting anything that you like from any corner of the world (of course if it is in his reach), spending more time with your family, calling u to ask whether you reached home safely even though you are not late at home, taking care of your need even before you can give a thought on it, etc. So observe him, if this is the case you are lucky girl, he is in love with you.

A man in love will always be engaged with you. If he is busy buzzing on mobile or reading messages or looking out here and there in your presence then there is a trouble. When he will be sitting with you, you will be the entire world for him. He will smile when you will smile.

Feel his touch; it will be tender and gentle. He will touch your face, your hair, your arm and hold your hand softly until you will feel the warmth. If he holds your hand in public you can be assure about his love for you; very few guys have guts to hold a hand of girlfriend in public.

Last but not the least, listen to your heart. If he does love you, you may have already stopped reading this by now. You don't need anyone to tell you what you know yourself.

And please, it is not always necessary that always a guy should propose a girl, even you can lead sometimes; this will give you what you may loose if not done.

Now it’s time for guys to find out “if She is in love with you?”

Girls are usually coy, modest and very sweet, so it is really challenging to find out if she loves you or not. If you are trying out to figure out from their gestures, that will be tricky one, so don’t try it.

She will never confess first, so she may give you a hint by saying you few words like “I like you, you are so sweet”, “You take care of me even more than my parents”, “You are such a nice guy, I like you a lot”, “You are the best person I had in my life”, “You are really trustworthy” etc. this is the first hint. But still at this point you need to put some more efforts to confirm it. So observe her behavior for the next points.

Now this is the point where you can get a second confirmation from her. You meet any of her friends and if she is jealous, you definitely have a chance. Try to praise some other girls (but praise genuinely, don’t praise where you know that your girl dominates compared to others in that point) and see the reaction, if she is jealous or angry; you have a chance. But if she reacts as if you are trying to fool her,  you are in trouble. However silly could be the point, if the girl is in love with you she will never tolerate you praising others.

The third confirmation, she will care for you in almost everything, the way you move, the way you drive your bike, the way you talk to your parents, the way you react to people. The most important when you are sick or stuck up in some (physical) problem, if she provides you an extra care and take care of your minor details,  you don’t need to wait for anything, she loves you a lot.

Forth confirmation, if she introduces you to her family and share everything about her family, you are done. A girl will never take a chance to introduce you to her family or reveal her family problems to you if she doesn’t trust you.

Last but not the least; again same applies to you. Listen to your heart. You don't need anyone to tell you what you know yourself.

Now that you have figured out whether she/he is in love with you or not, let’s now try to get the answer from yourself. The tough part starts now. I got a beautiful message that gives “12 ways to know that you love someone”. I know some of you must have read that message and I am sure just like me you also believe that these 12 ways actually works. So let’s go for it, they are as follows……

  • Twelve: If you talk with him/her late at night and when you go to bed you still think of him/her.
  • Eleven: If you walk really slowly when you are with him/her.
  • Ten: If you don’t enjoy or feel good when he/she is far.
  • Nine: If you smile when you hear his/her voice.
  • Eight: When you look at him/her, if you don’t see any other people around him/her.
  • Six: If he/she is everything you want to think and talk about.
  • Five: If you realize that you smile every time you look at him/her.
  • Four: If you would do anything to see him/her.
  • Three: While you have been reading this, if there was a person in your mind all the time.
  • Two: You have been so involved thinking of that person that you didn’t notice that number seven is missing.
  • One: You will now to go back to check for number seven and now you are silently laughing to yourself and thinking about him/her.
If you got the answer, what are you waiting for, why don’t you just go and propose her/him. I hope you have  the best love life and you get married to the person whom you love, very few are fortunate to have it.

We are Just Friends !!

Well, well you must have given a good thought about the post after reading its title, as this generation is very much used to it. You ask to any girl or guy in relationship (excluding officially engaged) and they will reveal only one thing and that is "We are just friends." Actually, they will be blushing on one side (if you observe their face closely) and revealing their so called friendship - "No, no, yaar we are just friends, kya tu bhi."

This is a very serious problem with our generation; I keep on wondering what could be the probable reason for not revealing their relationship. Well there could be many reasons but most of time I feel its insecurity. Insecurity of loosing each other, insecurity of taking responsibility, insecurity of getting into relationship or commitment. 

I have been hearing this from many people, actors (of course, I don't know any of them personally, its all from media), sports stars (after IPL 3 at least cricketer deserve "STARS" tag and in India cricket is the another name of sports), my friends, friends of friends, and sometimes even I am not an exception. Katrina Kaif and Ranbir Kapoor, Anuskha Sharma and Shahid Kapoor, Yuvraj Singh and Deepika, Shashi Tharoor and Sunanda Pushkar, Tom and Alice, Raj and Simran, etc all are going on through same phase. Well don't get so confused, the last two couples are imaginary or dummy names substituting the entire young generation of India. Also, I am not sure about the above mentioned celebrities' relationship because they might be speaking truth, who knows? But yes, this has definitely given an option for our generation to support their so called friendship - the relation full of insecurities.

These insecurities are there because neither a girl nor a guy is ready to confess that they are in love with each other. Some do this because they are practical enough and think that there is no future with the other; some because of their ego - let the other one confess, why should I; some people are worried  about loosing other; while some never realize that they are in love and so keep on saying or believing that they are just friends. There would be only 10% of cases where an ego could be the reason, because ego will not allow their friendship to grow to such level. Same applies to the category of people who are practical. While 30% of people fall in category where they don't confess as they are worried about loosing them. And whopping 50% of people fall in category where they don't confess because they themselves are not very much sure about their relationship. I might be wrong about the figures for the last two categories but this is as per the experience of mine and people around me.

But one thing is for sure, if you know that you are in love and you don't confess, you will regret for your whole life. So don't wait for anything, not even for the right time; just go and confess to the person immediately, the right time is "NOW". Confessing your love is not a crime and it will be far more relaxing than worrying about the after effects.

Well for all those who are into confusion, I would like to share few facts that will help them to know if they are in love. I hope  it will help them to come out of their confusion; however, even after reading those facts they cannot make their decision then only GOD can help them. 

All the best to all those who know that they are in love and are about to confess their love. However, those who are still confused and want to know if they are in love or not, read my next post.... : )

I Dreamt Of

Few days back, I was listening to Radio City 91.1 when the RJ asked to SMS a dream of the life that can never come true and the best one gets a prize. I started to ponder over my dreams immediately to recall one of the dreams I ever had and which by any means cannot be true. At one point of time I thought that almost every dream I had till now are eligible for that; but I had to select one of the best dream so I kept mulling over for few minutes and finally I could come up with one dream which I think best suits for the prize.

While all this happened I was on a bike riding back to my home from office. So fortunately, I didn't message my dream to Radio City and lost the opportunity to win a prize. Now you must be thinking what is so fortunate about this. Some might be even thinking that by doing so I saved money on SMS. Of course, I did save money by not sending a SMS, but I find this fortunate because I got an opportunity to bore you people by writing my new post on this, lol.....

Well, coming back to the dream, I dreamt about the India, India free from poverty, I dreamt of a day when I don't find any single person sleeping on footpath in India. By the time I reached my home, I thought this would have definitely won me a prize as this is the dream which I think can never come true. This is because rich are getting richer while poor are getting more miserable in our country. At one end where the figures of illiteracy and unemployment is getting better and better year on year due to privatization, the quality of government schools and their teacher's earning on other end is degrading day by day. The donations that private schools demand is out of rich of middle class, how can a poor father afford it for his child? The only option left for him is to admit his child to government schools.

To make poor rich, they and their children needs an employment. To get an employment, 90% of children needs education, and it should be a quality education. To get an quality education, we need government schools to improve their teaching quality. This can be done by hiring quality teachers and implementing various facilities that private schools are providing and which are necessary. Government is earning huge, part of which should faithfully be used to provide facilities in government schools. People are heedlessly donating money for some religious purpose in temples, if they can donate to government schools that might make a difference. The wage and earning of teachers should  be raised so that there can be quality teachers there to provide an quality education. The retired people can contribute in providing free coaching to the students of government schools. Once started, I am sure there can be many things that can be done to make governments schools better.

Oh God, its so very much difficult, isn't? That is why I thought this dream deserves the prize. Indeed it is going to be difficult, if we think so. Well I know, there are some people who will be claiming that even if above suggestions are implemented, nothing is gonna change. I also know there will be some better suggestions which can eventually make a difference, but nobody is going to neither suggest it nor implement it. We all will think, discuss, write a blog (just like me), laugh or sometime even mourn, curse government or society and finally get be back to our life in the same society  with a zero outcome. It will be difficult if we do so. If the youth of India feels that whatever I am saying is true and feel that we together can make difference, lets join our hands and try to make some difference. Lets take a oath, when we will be in position where we will be able to donate some money, we will first donate it for better government schools. When ever we fill we can  provide some good coaching we will provide it to the students of government schools for free. That is all I want to say from my side, if you people have some suggestions and ideas please share and we together can implement it.

Hindustan Unilever's direct attack on Procter & Gamble

The war between two FMCG giant, Hindustan Unilever (HUL) and Procter & Gamble (P&G), continues and has taken a very aggressive move when HUL directly attacked P&G by promoting its best selling detergent "RIN" along with P&G's product "Tide" in same commercial ad.

We have seen many such competitive ads for different products like tooth paste, cold drink, electronic products, however none of them were direct. This ad has aggressively disparaged "Tide" as a brand to make HUL's "Rin" detergent look more prominent. There were many ads where indirect reference to competitors products were made, either by making the name of competitor's product look blurred or showing a dummy product that looks very much similar to competitors and sometimes even making some funny comments about competitor's advertisements. However this is the first time in Indian commercial advertisement segment where competitor product's name as well as the product is belittled to show the strength of own product. 

"Tide" was usually marketed by P&G with their USP as making use of the superior technology which make the clothes more white/bright as compared to the other detergents. However, HUL attacked "Tide" showing "Rin" as better product in ad by comparing the brightness/whiteness of two shirts. The one where "Rin" was used is shown brighter than one where "Tide" is used.

Watch this ad below.






P&G had filed a suit claiming Rs 100 crore in damages from HUL alleging that they had made an advertisement showing their product 'Rin' had more whitening power than 'Tide'. P&G's counsels submitted before the court that such claims were unsubstantiated and had no scientific basis. They also claimed that such an advertisement was made with malafide intent. The matter would come up for hearing again after six weeks. 

I am not sure about the repercussion but will have to admire the guts of HUL. However, I personally feel this is not the right way to market the products. Improve your quality, promote ethically and it will automatically stand out in the competition.   

What do you think, is it the right way of marketing? How will this commercial ad create an impact on both these brands? Will people stop buying "Tide", will they stop buying "Rin" or there will be no major change in buying behavior of consumers?